These numbers are often used as information lines and can generate revenue for your business, with the caller paying from 5 pence per minute to 150 pence per minute, to cover the cost of expensive technical support, for example, or to actually allow your customer to purchase your product by the cost of the call.

What are these numbers used for?

• Technical help lines

• Tele-voting

• Pay for product

• Competitions

Benefits of using these numbers

• Cost-effective way to provide customers with customer care and support over the phone

• Can help to fund customer support or fulfilment, for example, a brochure or CD ROM

• Available to your customers at all times by diverting calls to alternative destination or voicemail

• Keep this number for the life of your business as it can be moved between numbers and areas

Please note: Before you decide to use a premium rate number in relation to your business, we strongly recommend that you conduct basic research into the regulation concerning 09 numbers (www.phonepayplus.org.uk)